Friday, February 13, 2009

Fertile Hope on Facebook – Waste of Time or Important Communication Vehicle?

Fertile Hope is now on Facebook and trying to ramp up our membership base and maximize our presence. As our team spends valuable time trying to make this happen, I can’t help but wonder: is this a waste of time or an important communication vehicle? If the later, what strategies do you recommend we employ to make sure we get the biggest bang for our buck? Can you recommend examples of companies (non-profit or for-profit) that do it well? While we sort it all out, please “join” our cause on Facebook.


  1. I use facebook to let other patients know about my young adult cancer book. A feature that is useful is syndicating my blog to my facebook page. This allows friends to become educated. Facebook with the goal of educating seems useful to me. Facebook merely as a way of gathering 'friends' who accept invites to your cause and then fade into the ether - I don't see the point.

    Chat up Matthew Zachary. He is a cancer social networking fanatic.

  2. Newsweek just did a story on this...