Until recently, my answer to this question was a firm no. The Fertile Hope team knew not to broach the subject with me. I wouldn’t budge. Until last week, when we opened intake for our annual Cancer & Fertility Referral Guide and, gasp, we are selling online ads.
What changed? A lot. My job is to do what is best for our users. Patients and survivors keep telling us that they want more information, more customization, more, more, more. They want it easier, faster and all for free. We used to be able to meet these needs through big corporate grants, but the landscape of fundraising is changing and those grants are not as easy to come by. So, we had to get creative. Can we tie meeting a patient need with a diversified, sustainable revenue stream?
We checked out the market to see how others do it. What is WebMD’s revenue model? Ad sales. BabyCenter? Ad sales. What do you think? Take our poll. Does this take away from the credibility of the information we provide? Would you rather have no ads and no information or ads and the information and tools you need? Would you rather pay for the information yourself? While we wait to hear the verdict – please buy your ads!