Monday, January 26, 2009
A few trends are weighing on Fertile Hope's educational outreach strategy and I’d love your input. First, the trends… everyone is going green. The economy has seen better days. Our target demographic is young adult cancer patients and survivors – a demographic that lives online. Next, the dilemma… we are wondering if we need to continue to develop, print and distribute patient educational brochures or if you’d rather find all of the information online? Online only is attractive – it’s cheap, its green and we can provide deeper, more customized information like you see with our Comparison Tool, Risk Calculator and Options Calculator. Offline has its benefits too – although it is costly to design, print and mail, it has a physical presence in your doctor’s office, patient libraries and cancer centers across the country. Is it still important to be in both places?