Wednesday, January 21, 2009
A good friend just called me looking for a recommendation to a good doctor. We talked through a lot of the factors she was evaluating and, then, I couldn’t help but laugh after we’d narrowed down the list and she made her final decision based on availability. In her case, it made perfect sense. She had narrowed it down to two of the top doctors in the country. She couldn't make a wrong choice. But, I still found it amusing that the final decision-making factor was who could see her first. This conversation happened while Fertile Hope is in the midst of completely revamping the cancer and fertility “Find a Doctor” tool on our website. So, I can’t help but wonder: what factors are most compelling to you when choosing a doctor? What information and tools can we provide to help make the process easier for you? And, ultimately, when you have gathered all of the information you can possibility find, what is the deal breaker? Availability?!