Wednesday, January 28, 2009
Every year Fertile Hope participates in a number of conferences for cancer survivors. Some are amazing and highly attended. Others don’t seem to catch on and few people attend. As a cancer survivor, I often ask myself – if I wasn’t in the “industry” would I even know about these events? And, if I did, would I attend? As part of the Fertile Hope team, I often ask myself – are these conferences the best way to reach you? At a President’s Cancer Panel meeting a few years ago someone asked Lance Armstrong: what is the best way to reach young adult cancer survivors? His response: at bars! Chins hit the floor! It was hysterical and true – more people in our demographic go out to bars than attend survivor conferences. So, tell me, what is the best way to reach you?